Website Translation and Localization

For your website to work and sell in foreign markets you need to speak in their language. Translating your website is easy for us, all we need are your source files and we'll do the rest.

Website Localization and Translation

You’ve built your website, slaved over the navigation, the copy and the payment procedure.

You’ve paid clever web marketing people a bucketful of cash to ensure your site is the most visited on the planet.

But, even though you can ship your products anywhere in the world, all your orders are coming from the UK or the US. You’ve checked and you come in first position on the search engines in every country.

So where are your orders?

The answer’s simple. To sell in foreign markets you need to speak their language. For your Web-site to be found with the help of Google, Yahoo, Altavista or other search engine, it needs not only to be translated into the language of your potential customers, the key-words should be the same as the native speakers would use them when looking for in the Net. Then when your customers find your website, they can’t understand your offer, so they use a local site.

Let’s look at a few statistics:

• Web users are four times more likely to purchase from a site that communicates in the customer's language (www.idc.com).
• Over 100 million people access the Internet in a language other than English.
• Over 50% of Web Users speak a native language other than English (www.glreach.com).
• Visitors stay for twice as long (Site stickiness is doubled), if a website is in their own language (Forrester Research).
• According to a recent industry survey by Allied Business Intelligence, the localisation industry is rapidly growing in importance and will represent 29 per cent of the total revenue of the language translation market by the year 2007.

Pain free website translation

I’m sure you already realise how many more satisfied customers you’d have and how much money you could add to your bottom line by having your website translated, that’s why you’re reading this.

Serving the global market

Our localisation service has helped a variety of companies, including software publishers, hardware manufacturers and telecommunications companies, by providing them with tailored versions of their software, documentation, marketing and web-based information in different languages for simultaneous worldwide release.

Our localisation service includes core strengths in the translation of:

    * CD-ROMs

    * On-line manuals

    * Website content

    * Computer software

Meeting technical and linguistic challenges

The localisation process goes much deeper than straightforward translation. It involves meeting both technical and linguistic challenges. Read more

In order to do this we require our localisation experts to have:

    * Excellent knowledge of different Operating Systems and application.

    * Meticulous linguistic ability in both the source and target languages

    * Strong understanding of web technologies

The localisation process

The process of localising product does not merely involve the translation of your text into a foreign language. It is a complex procedure involving cultural adaptation and technological challenges.

The localisation process

 Text Extraction Material Analyses

 Translation/

Localisation

Text Insertion/Testing

 Done

Stage #1: Text Extraction/Material Analyses

The collection of all the source files and text in order to make this available for translation.

Stage #2: Translation/localisation

A) The translation of all the content found in the source material.

B) The adjustment of design layout to achieve the maximum aesthetic appeal for the target culture.

    * Translation of website, software, documentations, manuals, RFP, user guides etc.

    * Cultural adaptation of graphics and symbols

    * Identification of local measurements, monetary units, formats and dates

    * Formatting

Stage #3: Text Insertion

The reinsertion of the translated text. Integration of translated version within existing medium.

Stage #4: Testing

The testing of the new version(s) of the site on different operating systems in order to ensure that there is no problem before release.

CONTACT US TODAY FOR A FREE QUOTATION OR SIMPLY TO DISCUSS YOUR REQUIREMENTS

We do the hard work, you take the glory.

Once our work is complete we’ll pass you back your finished translated website, ready for you to upload as your truly localised website.

Your website translation will be carried out by qualified translators in your given field, who also have experience of marketing, to ensure that all of your key messages are not lost in the process.

Read more

Website translation and localization is a particularly delicate and complex operation, involving diverse skills and requiring experience in the coordination of work phases. As with any translation and localization project, it is not enough to simply convert text into the destination language; rather the success of a website translated into a language different to the original depends on several factors: 
the contents must be adapted to the linguistic and cultural system of the target language;
the communication tone must be suitable for technical standards and stylistic requirements in the target market;
the graphical components must also undergo any necessary transformations to meet the linguistic and cultural communication requirements;
any scripting components (Javascript, Php, Perl, Asp, database, etc) must be adapted to and harmonized with the resulting product;
the page formatting must be taken into account and made compatible with the original graphical structure, and with the demands of search engine and directory positioning.

VISA Translation Agency is able to offer specific experience in website translation and localization, with a team of professionals experienced in  Web Design and authoring, Internet Marketing, promotion and search engine positioning, Web scripting, and  web text internationalization and localization.